Our Passion for High-Quality Animal Feed

Here at Coker Feed Mill, we are a third-generation, family-owned textured mill providing high-performance animal feed solutions for livestock and equine nutrition across our region. Our mission is to deliver the best value feed while setting the standard for exceptional customer service. We focus on maximizing nutrition and freshness in our animal feed while maintaining lean costs, ensuring our customers receive maximum value.

Our formulas are never inflated with unnecessary, unproven, or superfluous ingredients. We source as much of our grain, seed, and fiber locally as possible to enhance freshness, reduce transportation costs, and support regional agriculture. Unlike some manufacturers, we refuse to degrade our animal feed with the cheapest commodities or crude ingredients. Instead, we strike a careful balance—delivering optimal nutrition through efficient, high-quality components so every animal and owner gets exactly what they need, and nothing they don’t.

We stand behind the quality of our animal feed with short lead times and minimal floor stock, keeping it fresh and palatable. Our products are available at our retail location in Goldsboro, NC, as well as through a trusted network of independent resellers who share our dedication to quality and community. We provide hands-on customer support, thorough communication, and localized marketing to ensure every reseller and end-user feels supported.

At CFM, we believe every person, every interaction, and every bag of animal feed matters. The industry we serve is more than just a market—it’s a foundation of healthy living and a proud part of our cultural heritage. We are honored to play a role in strengthening our communities through the power of purposeful, dependable nutrition.

Our Story

With a little bit of gumption and a whole lot of faith, Mr. Riley Coker opened the doors of Coker Feed Mill on December 10, 1949. He had been diagnosed with a crippling condition and with help from his wife Mabel, his brother-in-law James E. “Shine” Smith, and his young children, Mr. Riley successfully made the transition from farmer to businessman.
 
He started out shelling corn, using a generator to run the mill and shooting the shucks across the road for the cows. Opening day was well after corn came off, and the family didn’t know if they’d have a single customer. His girls still remember the tears in their father’s eyes as they opened the doors to tractors, cars, and wagons lined up in all directions as far as the eye could see. Mr. Riley was known to be a man of great integrity, always rounding the pennies to the benefit of the customer and not able to rest a moment if he thought he had done someone wrong.
Our Products
Mr. Riley’s son Brantley took over the business from his Uncle Shine in 1981. When many other small local mills were closing their doors, he and his wife Gay took that heritage of faith and gumption and expanded the business to be the staple for livestock and equine nutrition that it is today. They started the Amber Grains and Carolina Pride lines in the mid-1980’s and took equine nutrition to the next level in 2001 with Amber Grains Elite horse feeds. The feeds they make continue to improve as nutritional science evolves, but the strong moral compass that has always guided their creation is the same.The company, guided by third generation ownership and an amazing staff hailing from Wayne, Greene, Pitt, and Lenoir Counties, has a strong vision to see rural communities thrive through roots in agriculture. Amber – Brantley and Gay’s daughter – and her husband Laurence are committed to serving the small farms and agricultural communities of NC. With backgrounds in education and community service, they believe in the goodness and beauty of this green earth and hope to help the business flourish from its roots. All members of the CFM team serve every day with the same values in heart and in mind. Because all people matter, all of our interaction matter too. We strive always to act with self awareness, gumption, and efficiency, always with the customer and our mission in mind, always with continuous care.
 
With industry-leading quality and corporate integrity, with farm partnerships across North Carolina, and with 75+ years of experience in innovation, CFM now distributes its products and its values throughout central and eastern North Carolina. In fulfilling our mission to provide the Best Value Feed Solutions in our region, we can truly create and help others create Goodness. In doing so we seek to build and expand upon the independent agriculture and husbandry foundations of our North Carolinian heritage, for this generation and the next. Feeding Farms, Feeding Families, Feeding Our Future.
 
“May our hands always reach for the earth. May our eyes always look to the heavens. May we flourish with love and life, each day and each season, among all good things in between.”
Our Products

Amber Grains has delivered premium equine nutrition since the 1980s, with a focus on fixed formulas, high-quality ingredients, and cutting-edge research. Every feed is ionophore-free, filler-free, and packed with gut-supporting microbes for maximum performance. Our promise: the most nutritious feed, pound for pound.

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Carolina Pride sets the standard for locally sourced, high-quality livestock and poultry feeds. With fixed formulas, no fillers, and targeted nutrition, each product supports animal health and performance—from dairy goats to showbirds. Made fresh with local grains, Carolina Pride delivers trusted value and premium nutrition in every bag.

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